About Us

Founded in 2016 by two visionary women entrepreneurs in Istanbul, Fresh Scarfs was created to redefine headscarf fashion with a modern and sophisticated approach. Designed to meet the diverse needs of women who wear headscarves, our collections feature a thoughtfully curated range of scarves, shawls, and accessories—each crafted with meticulous attention to quality, innovation, and functionality.

Within just a year of launching, Fresh Scarfs made a bold entrance into the industry, surpassing 50,000 orders and quickly becoming the No.1 brand in Turkey’s Shawl & Scarf category. With premium fabrics, trend-forward designs, and a versatile color palette catering to all styles, we have grown into a household name. In response to high demand, we opened our first store in 2018, and today, we operate five stores and over 140 wholesale locations across Turkey. In 2023, we took our vision global, expanding into Europe with Freshscarfs.co in Germany.

At our core, Fresh Scarfs is more than a brand—it’s a movement. From day one, we have championed women’s empowerment, providing employment opportunities to hundreds of women and becoming an essential part of millions of wardrobes. With a passionate community by our side, we continue to grow, driven by the ambition to lead not only in Turkey but across the global fashion landscape.