About Us

Fresh Scarfs was founded in 2016 in Istanbul by two visionary sisters who saw an opportunity to reimagine hijab fashion. What began as a bold idea - to bring a modern, refined perspective to traditional headwear- quickly evolved into a movement that has transformed the way hijabs and scarves are designed, worn, and celebrated.

At the heart of Fresh Scarfs is a deep understanding of the needs, preferences, and aspirations of women who wear headwear. Our mission is to create pieces that empower hijabs and scarves that combine beauty with comfort, innovation with tradition, and functionality with timeless style. Every item in our collection is designed with meticulous care, using premium fabrics, durable textures, and a curated color palette to reflect the individuality of every wearer.

From the beginning, Fresh Scarfs made its mark. In our very first year, we established ourselves as a market leader in Turkey’s hijab and scarf category. The response was overwhelming and inspiring, motivating us to grow not just as a brand, but as a community. By 2018, we opened our first physical store, followed by four more in the years to come. Today, our products are proudly available in over 140 wholesale locations across Turkey.

In 2023, we took a major step forward by launching Freshscarfs.co in Germany, expanding our reach to serve the European market. With this global vision, we remain committed to offering the same quality, trust, and design sophistication that earned us the loyalty of our customers in Turkey.

But Fresh Scarfs is more than just a brand - it’s a reflection of the values we hold dear. From the beginning, we have placed women at the center of everything we do - not only as our inspiration but as part of our mission. We continue to grow with the support of a strong, passionate, and diverse community.

Every Fresh Scarfs product tells a story. A story of craftsmanship, care, and confidence. A story of honoring identity while embracing contemporary fashion. Whether you’re discovering your first piece or adding to a growing collection, we’re here to offer designs that uplift your style and reflect who you are.

As we look to the future, we remain dedicated to evolving with our customers - listening, designing, and growing together. Fresh Scarfs will always be a place where tradition meets innovation, where quality is never compromised, and where every woman can find a piece of herself.